09 Oct How to use outdoor umbrellas to increase your business profits
Having a covered garden area or outdoor patio not only increases the usable space of your business, but it can make a huge difference to your bottom line too. Improve your space and increase profits with quality commercial outdoor umbrellas.
1. Add large outdoor umbrellas to transform an area into an elegant zone for customers to enjoy
Adding large cantilever umbrellas is the perfect solution to transform your outdoor area. An elegant, sheltered zone for customers to enjoy. Turn a previously unused space into the perfect, shaded area for long lunches or afternoon drinks. The SU6 multi mast cantilever umbrella is perfect for covering larger areas.
2. Make the most of all weather conditions
Having covered areas that are both sheltered and accommodating to guests means that you are more likely to continue trading in your outdoor space throughout the season, even when the weather turns unfavourable (or becomes too blazing hot!). Installing large outdoor umbrellas ensures customers have protection from the elements to continue to enjoy their patronage.
3. Extend your branding beyond your building
When it comes to retail and commercial space, being memorable and at the forefront of your customers’ mind is incredibly important to encourage repeat customers and brand loyalty. Extend your branding beyond your building and use your large outdoor umbrellas as branding tools. These can reflect your branding colours, slogans, logos or company names. It tends to be the first thing a customer will notice from the outside, and on quiet days or early mornings, it lets everyone know you’re open!
4. Increase your usable space
Having empty, unused space around your building is leaving money on the table. Make the most of sidewalks, back areas and gardens by installing large outdoor umbrellas and adding stylish outdoor furniture. Adding greenery and soft lighting, where possible, will lift your style and create ambience, encouraging customers to spend more time (and money) at your establishment.
5. Create an exclusive VIP area
Nothing says VIP quite like an exclusive, closed off area. Pair ultra stylish fittings and beautiful furniture with a large outdoor umbrella. Create a lounge area reserved for VIP dining spaces or special occasion bookings with premium bottle service. Then, market it as the ‘go-to’ space for those looking for a more opulent experience. Give them the ultimate service, and they’ll be sure to tell all their friends and be back again soon.
Outdoor umbrellas not only add a touch of class to patio and garden areas, but they can have a considerable commercial benefit to your bottom line too. So, contact us today to arrange a personalised consultation and quote to suit your commercial outdoor umbrella requirements.